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profile

Cindy Matero is an award-winning marketing executive with industry changing, world-leading entertainment brand. Initiated and implemented wide range of "firsts" and groundbreaking work, briefing and supervising exceptional creative talent.  Distinctive ability to identify business opportunities and develop measurable, sustainable and strategic marketing programs to build brand recognition, engagement and loyalty.  Broad experience creating innovative multi-platform campaigns, video content and high profile events.  Reputation for creativity, strategic insight, sound judgment and flawless execution.  

~ Hired and managed A-list advertising, creative & production, digital and promotion agencies

~ Managed internal and external creative and production teams to support breakthrough brand initiatives (at all budget levels)

~   Received multiple creative awards including:  Cannes Lions, Addy, Clio, Effie and Webby